Brand Style Guide · Volume One
Golden Group RealtyRealty
The personal touch behind every key.
Our Promise
Your home,
found personally.
Golden Group Realty
Foreword
A letter,
before the rules.
This is not a manual. This is the soul of Golden Group Realty written down.
Golden Group Realty is not a real estate agency in the ordinary sense. It is a personal property concierge, led by Andrea — an Argentinian home finder with the taste of a designer, the patience of a friend, and the network of a twenty-year insider.
Our clients do not browse listings. They are guided. They are listened to. They meet a person before they ever see a property. That is the difference. Everything in this guide exists to make that difference visible — in the colors we use, the words we choose, the pictures we take, and the silence we leave around them.
Section One
IPersonal property. Personally found.
- Who we areThe personal property shopper for international clients seeking a home, an investment, or a new life — in Spain, in Dubai, and wherever our clients want to call home next.
- Who Andrea isAndrea Dourado Lopez. Argentinian. API-certified in Spain. A trained designer — she sees a home the way her clients will live in it. Warm, multilingual, discreet, deeply networked from Altea to Dubai.
- Our promiseEvery client meets Andrea. Every property is personally selected. Every transaction is personally guided. No exceptions. No call centers. No handoffs.
- PositioningWe are not the largest. We are not the loudest. We are the one whose number you keep — because once you have worked with Andrea, you will not work with anyone else.
Personality
If Golden Group Realty walked
into a room — this is who you'd meet.
Warm
Andrea greets you by name. The brand should feel that way too — never cold, never corporate.
Refined
Quiet luxury. The good watch, not the loud one. Restraint is the signal.
Personal
First-person. Direct. Human. We say "I" more than "we" — because the work is hers.
Confident
Twenty years of relationships. We do not need to prove ourselves with adjectives.
International
Argentinian roots. Spanish certification. Dubai network. Twelve time zones. Borderless taste.
Discreet
We do not name our clients. We do not flash transaction figures. Privacy is a service.
Voice & Tone
IIIWe write the way Andrea speaks. Clearly. Personally. With respect for the reader's time.
No jargon. No empty superlatives. No exclamation marks.
How we sound
- First person where possible. "I work with you," not "our team will assist you."
- Short sentences. Then a longer one for rhythm.
- Specific over generic. Not "beautiful sea views" — an unbroken view across the Bay of Altea to the Peñón.
- Warm, never casual. We are at a yacht club, not a beach bar.
- Multilingual sensibility. Every sentence translates cleanly into Spanish, Dutch, Russian.
Vocabulary
The words we
choose. The ones we don't.
Use
home
find
personally
guide
listen
curated
trust
discover
consider
introduce
Avoid
unit, property (overused)
sell, close
exclusive
deal, opportunity
process, transaction
package, portfolio
luxurious
stunning, breathtaking
dream home
leverage, ROI
Taglines
IVIn order of strength.
Final choice belongs to Andrea.
- Your home, found personally.
- The personal touch behind every key.
- Personal property. Personally found.
- From Costa Blanca to Dubai — yours, personally.
Audience
Different budgets. Different reasons.
Same expectation — to be the only client in the room.
The International Buyer
American, Northern European, Latin American. Buying a Spanish home for lifestyle, family, retirement. €500k–€3M+. Values discretion, time-saving, and a person they can trust who speaks their language.
The Strategic Investor
Globally minded. Dubai or Spain for portfolio, Golden Visa, rental yield. €1M+. Values clear ROI, paperwork handled, a single point of contact who actually answers the phone.
The Mid-Market Family
Often relocating for work or lifestyle. Family home in Costa Blanca and surrounding regions. €400k–€800k. Values someone who treats their search with the care of a €3M villa.
A reminder
Luxury is not a price tag.
It is a person who listens.
— The Golden Group Way
The Logo
V
Architectural mark in gold linework, paired with the wordmark — Cormorant capitals with "Realty" in italic below.
Configurations
- Primary lockup — horizontal, mark beside wordmark. Default.
- Stacked — mark above wordmark. Square spaces, avatars, watermarks.
- Mark only — the architectural icon, in gold. Watermark, favicon, decoration.
Color versions
- Navy + Gold on Bone — the master version.
- White on Navy — for dark backgrounds and photo overlays.
- Gold on Navy — premium print, foil-stamp, embossed.
- All-Navy — single-color print where gold cannot reproduce.
Protection
Clear space.
Minimum size.
Clear space equals the height of the capital "G" on every side. Nothing — text, image, edge — enters that zone.
Minimum size: 30 mm wide in print, 120 px on screen. Below that, use the mark only.
What never to do
- Never stretch, skew, or rotate the logo.
- Never recolor outside the approved palette.
- Never place on a busy or low-contrast background without the white version.
- Never recreate the wordmark in another typeface.
- Never combine with other logos directly — always use clear space and a divider.
Color · Primary
Navy is authority.
Gold is our name. Bone is the canvas.
Golden Group Navy
#0E2A47 · 14, 42, 71Primary brand color. Headlines, navigation, footers, the wordmark.
Golden Group Gold
#C9A961 · 201, 169, 97The name made visible. Accents only — dividers, marks, emphasis. Never large blocks.
Bone White
#F8F5EE · 248, 245, 238The canvas. Warmer than pure white. Background for almost everything we make.
Color · Secondary
Sky & sea. Limestone & sand. The text we read.
Mediterranean
#5B8FB9 · 91, 143, 185Sky and sea. Use for links, hover states, small accents.
Stone
#B8A88A · 184, 168, 138Limestone, sand, soft surfaces. Backgrounds and section breaks.
Charcoal
#2A2D34 · 42, 45, 52Body text. Softer than pure black, easier on the eye.
Usage
60 / 30 / 10.
The ratio that keeps everything we make unmistakably us.
- Bone white 60 %, navy 30 %, gold 10 %. Stick to this across every layout.
- Never gold on gold. Never navy on charcoal. Always test contrast.
- Pure black is forbidden. Pure white is discouraged. Use Charcoal and Bone.
- Avoid: red, lemon yellow, hot pink, neon anything. They are not us.
Display Typeface
Headlines that breathe.
Cormorant Garamond — an elegant, slightly literary serif. The quiet authority we want at the top of every page. Translates beautifully across Latin, Cyrillic, and accented Spanish.
Text Typeface
Clear. Calm.
Multilingual.
Inter — a modern sans-serif designed for screens. It works in every language we need, from Spanish to Russian to Dutch, and stays readable at any size. The workhorse of the brand.
Hierarchy
One serif for the soul.
One sans for the work.
| Level | Font | Spec |
|---|---|---|
| H1 — Page title | Cormorant Garamond Light | 56 pt · Navy · 1.1 line |
| H2 — Section | Cormorant Garamond Regular | 36 pt · Navy · 1.2 line |
| H3 — Subsection | Inter SemiBold | 16 pt UPPERCASE · Gold · letter-spaced |
| Lead paragraph | Cormorant Garamond Italic | 22 pt · Navy · 1.5 line |
| Body | Inter Regular | 16 pt · Charcoal · 1.6 line |
| Caption / meta | Inter Italic | 13 pt · Charcoal 70% · 1.5 line |
| UI label | Inter Medium | 12 pt UPPERCASE · letter-spaced |
Photography
The hero is Andrea.
Property is the supporting cast.
Andrea
Real environments. Yacht clubs, terraces, viewings, signings. Always natural light. Never staged.
Lifestyle
Champagne, sunsets, gardens, yachts, golden hour. The feeling of arriving — not the act of buying.
Property
Architectural. Twilight or golden-hour exteriors. Styled but never sterile. Wide horizons over wide-angle distortion.
Editing & Treatment
One look. Not twelve.
Always
Natural light, golden hour preferred
Andrea's face is the brand
Cinematic, full-bleed compositions
Real properties Andrea has represented
Wide horizons — sea, mountains, sky
Clean styling — flowers, linen, books
Never
Flash photography indoors
Stock images of generic agents
Wide-angle distortion of small rooms
Empty pools, overcast skies, clutter
The giant-gold-key cliché
Couple-with-keys-in-front-of-house
Brand in Action
How the brand shows up
where clients actually see it.
Website
- Hero is Andrea — not a property. Story before listings.
- "Meet Andrea" is the first navigation item.
- Property pages are cinematic — full-bleed, generous whitespace.
- Primary CTA is "book a personal consultation."
- Spanish, English, Dutch, Russian — minimum.
Social media
- Instagram: 60% lifestyle, 30% curated property, 10% behind-the-scenes.
- LinkedIn: Andrea's voice — market insights, anonymized stories.
- Every nine squares should read like a magazine spread.
- Captions in first person. Warm. Never hashtag-stuffed.
Print & Touchpoints
Story first. Specs second.
Property dossiers
- Every listing receives a four-page minimum PDF dossier.
- Bone-white paper or soft uncoated stock for print.
- "Why this home" before "how many bathrooms."
- Premium listings (€2M+): foil-gold logo, hand-signed letter, individual numbering.
Stationery & touchpoints
- Business cards: bone front, navy back, gold-foil mark.
- Email signature: clean wordmark, navy & gold, direct line + WhatsApp.
- Letterhead: minimal. Wordmark top-left, address footer, generous margins.
- Welcome gift: hand-written note, small considered object. Never a branded mug.
Voice in Practice
The standard for everything we write.
Homepage hero
I find homes the way you would, if you had the time, the network, and twenty years of doing it.
Personal property guidance for international clients in Spain and Dubai — and wherever home goes next.
About — short version
I am Andrea. I am from Argentina, I live in Altea, and I find homes for people who do not have time to find them themselves. My clients come to me because they want one person to trust, not an agency to navigate. I have been doing this for twenty years. I will meet you, listen to you, and only then begin to look.
Property Listings
Opening lines
— specific, never generic.
A modern villa cut into the cliff above the bay — built around the view, not around the plot.
A classic Mediterranean family home with terracotta, columns, a generous pool, and the kind of quiet you only find on the right side of the hill.
An apartment on a high floor, with the harbor on one side and the desert horizon on the other.
Roadmap
XIThis style guide is the foundation. Two deliverables build on top of it.
Next · The Business Plan
- Positioning, service offering, target clients.
- Expansion roadmap — Spain regions, Dubai, future markets.
- Pricing structure and marketing channels.
- Twelve-month operating plan.
Then · The Website
- A complete redesign — not a refresh.
- Site architecture & page-by-page wireframes.
- Final content for every section.
- Build specification, ready for a developer.
This is the brand.
Everything else is execution.
Golden Group Realty · Brand Style Guide · V1